Retail concepts for cities
Revitalizing cities in an unique way: Acquisition strategies and recommendations for your city
The challenge
Adventure spaces instead of urban wasteland: How can cities be revitalized?
The conditions for retail in cities are changing dynamically. And have been for years. The increase in online retail, new customer needs, “branching out” and, most recently, corona are causing vacancies, desolate centers and the clear realization that retail alone does not generate attractiveness.
At the same time, this remains a significant steering element of urban development (especially in small and medium-sized towns) – not only for local supply in the region – but also for the quality of experience and the revitalization of city centers and district centers as food hubs.
You too can become active and influence the profile and quality of life of your city and region. We are the right partner for this.
Pop-up store, weekly market, market hall, mixed use: we develop individual and sustainable concepts for cities and neighborhoods
“Retail alone does not create attractiveness. But Without retail, a city is a wasteland. So it’s all about the right mix. Relevance, profile and character. “
Mathias Sander, expert in retail and sales strategies
Our approach
Much more than place marketing: developing retail and weekly markets for cities
Cities and regions are not obliged to develop retail concepts or acquire retailers. Actually. This is because retail is part of location marketing and economic development. However, you have the opportunity to take the initiative when it comes to retail and thus increase the quality of stay, the experience character – and the future viability! – of your city and region.
On the basis of a clear place brand strategy and together with the relevant stakeholders, retail concepts developed for specific target groups can help to raise the profile. This also includes weekly markets, which in the best-case scenario are established as the epitome of regionality, sustainability and local character. In the end, what counts is the right mix for your city.
We analyze the settlement potential, prepare location reports, environmental and retail concepts as well as acquisition strategies for your city.
Our way of working
Strategy, concepts and recommendations. Completely individual
No city is like another, no city is like yours. It’s also about teasing this out in retail. And to make city centres, urban or regional centers and districts visible again as social meeting places and places for art, culture, living, working and shopping.
We go the whole way with you – from the analysis of the current situation to the identification and initial contact with key players. Rely on our expertise in retail and weekly market development now.
The Stadtmanufaktur competencies:
Our action package: “City as a marketplace”
Think strategically, act quickly
Would you like to know what opportunities there are for your city as a marketplace without having to initiate a complex process right away? We can help you! Within 3 months, we will find out where you can start with your city – and how you can get started quickly with implementation. Find out more about our “City as a marketplace” action package now.
Our success stories:
Strategies for the future
Recklinghausen receives financial support from a funding program for the Recklinghausen-Süd district. We support the development of city center management and stakeholder management and accompany the process with strategic communication.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.