Concepts for key properties in city centres
Developing opportunities, prospects and the future – for key real estate assets in city centres
The challenge
Subsequent use and interim use of properties that shape the cityscape
Galeria Kaufhof, Peek & Cloppenburg and Primark are just a few examples of companies that are increasingly pulling out of city centres. The result: large properties that will become monuments to vacancy if they are not revitalized with sustainable usage concepts. But what does “sustainable” mean in terms of structural change and changing consumer needs? And how can the immediate surroundings of the property – or even the entire city – benefit from an alternative use and an attractive tenant mix?
Together with you, we rise to the challenge and develop innovative action and usage concepts for key properties in city centres. And we think ahead – in terms of perspectives for people and society, for cities and urban spaces.
What to do when large properties are vacant? We develop concepts for the subsequent use and interim use of real estate
“Attract, show around, create emotional brackets, arouse curiosity: The city is experienced – and lived – in multifunctional spaces. Large properties offer the opportunity to develop such spaces.“
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our approach
Diversity and multifunction as an expression of urban society
Large vacant properties often offer the opportunity to create innovative and multidimensional places that revitalize not only the building itself, but also its surroundings – whether city centre or neighbourhood. Former retail spaces can be rethought through an attractive, diverse and sustainable mix of offers and uses, thus combining “commercial” and “non-commercial” interests. This is in everyone’s interest: the city, the economy, the people.
Multi-layered and multifunctional spaces – an opportunity for cities
Graphic: Stadtmanufaktur
We believe in the power and importance of multifunctional and “third places” in cities that offer scope for identification and quality of experience. Based on this conviction, we develop concepts for the subsequent or interim use of large properties.
What we can do for municipal companies, project developers, real estate companies and real estate owners:
We identify and analyze potentials, resources and interests around key properties and their location.
We design sustainable concepts for the subsequent use and interim use of large properties – integrated into the inner-city and city-wide context.
We develop approaches to support and financing options for key properties.
We assess the impact on neighboring buildings and in the urban planning context.
We evaluate alternative uses with regard to the marketing potential of key properties – and the relevance for surrounding commercial players.
Our offer to you
Key properties: From vacancy to a new start
We provide impetus with close links to and integration with all key bodies, institutions and industries in the respective city centre. We have the necessary access to the relevant stakeholders for the development and realization of real estate projects or their conversion.
At its core, the Stadtmanufaktur is a control platform in the project context that is based on networking and dialog formats:
- highlights the central importance of the property/project and places it at the center of public interest,
- continuously takes up the needs, expectations and ideas of all key stakeholder groups and
- into impulses and projects with a high public reach.
We are excited about your project and look forward to working with you. Talk to us now.
The Stadtmanufaktur competencies:
Concepts for the subsequent use and interim use of large properties: building blocks of our consulting services
Analysis of city and location
We analyze the structure and general conditions of the property as well as planning and building law options. We also clarify questions such as: What are the issues affecting the city? What offers enrich the city? Where are there gaps in supply and revitalization?
Identification of potentials
As experts in place branding and urban development, we always look at the potential and positioning of the city as a whole – and examine the interfaces and potential of the city and its real estate. We also talk to selected stakeholders for this purpose.
Creation of viable ideas
Based on the potential, we develop utilization and staging ideas for the large property. To achieve this, we rely on the expertise of our interdisciplinary team and our cooperation partner BLOX, the architecture firm led by Prof. Fabian Storch and Andreas Dittrich.
Concept development and presentation
We develop one or more coherent utilization concepts from the ideas. We also check which stakeholders and players need to be convinced of the new concept. On request, we will present the concept to your decision-makers.
Our success stories:
Strategies for the future
Recklinghausen receives financial support from a funding program for the Recklinghausen-Süd district. We support the development of city center management and stakeholder management and accompany the process with strategic communication.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.