Client: Essen Marketing GmbH
Project period: 2019/2020
Strategies for tapping the potential of MICE
The potential for business events – such as trade fairs, conventions, incentives and the like – in Essen is huge. As experienced strategists and experts, we have intensively analyzed the MICE marketing field of action for Essen Marketing GmbH and developed concrete recommendations.
Our strategic basis:
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Discussions with selected stakeholders on processing the MICE segment.
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Analysis of the initial situation on the market.
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Target/actual comparison: What does Essen have to offer – and what is missing?
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Participation of service providers from the MICE segment.
The next step is to implement the concept – and to activate the MICE potential for Essen together with partners and stakeholders.
Photo: Peter Wieler, EMG
Thorsten Kausch pressed the RESET button with us to reorganize the Essen Convention Bureau. His expertise and strategic foresight helped us to see the potential of the location and to become a strong community of all stakeholders.
