Client: Bielefeld Marketing GmbH
Project period: since fall 2016
The project in brief
As a strategic partner, we have been supporting the implementation of Bielefeld Marketing GmbH‘s city brand strategy since 2016. We advise executives and management – and initiate discussion and think tank formats with the stakeholders of the city of Bielefeld.
Our way of workingUnderstanding needs – activating stakeholders
Place branding is a joint effort in which as many partners as possible contribute their potential. With this understanding, we promote and demand acceptance of Bielefeld Marketing GmbH’s city brand strategy.
We promote this holistic approach in Bielefeld through:
- Translating the place brand strategy for the needs of stakeholders.
- Increasing acceptance of the place brand strategy among relevant stakeholders – through participation formats and discussions.
- Activating stakeholders – and expanding partnership participation.
The development of a city brand from the idea to the hearts of the citizens is a complex and long process. Thorsten Kausch has played a major role in the success of the Bielefeld city brand process. He combines sound knowledge from place marketing as well as politics and administration. In this way, he not only convinces potential doubters, but also points out possible solutions and motivates a wide range of local stakeholders to get involved.
Thorsten Kausch is a mastermind and a man of conviction in the best sense of the word!
Reporting on the project
- First Bielefeld city talk: “Just say no sometimes” (PDF) – Report in the Westfalen-Blatt – 26.10.2022
- Bielefeld residents find Klosterplatz dreary and sad – but what to do? (PDF) – Report in the Neue Westfälische – 29.10.2022
