Koblenz: Managing events strategically – and making the most of them
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.
Osnabrück: New event strategy – city as a stage
First the city brand, then the events: On behalf of Osnabrück Marketing, we are developing an event strategy to anchor the new Osnabrück brand in the city - and accelerate decision-making processes.
Flensburg: Profile and events for a sustainable city centre
What makes Flensburg special? - We are using strategy, surveys and participation formats to develop the city center profile for Flensburg. We are also developing a new event and communication concept for the city center.
Karlsruhe: Events for a strong city brand
Which events suit a city? Which ones damage the city brand? - We develop event criteria, new format ideas and an action plan for Karlsruhe. Always in view: What fits the brand essence? How does "city as stage" work?