Client: Trier Tourismus und Marketing GmbH
Project period: 2020 / 2022 – ongoing
The project in brief
Powerful place branding and destination marketing require financial and human resources. This is where Trier Tourismus und Marketing GmbH relies on our strategic support:
We design a business model for the organization and sustainable financing of Trier Tourismus und Marketing GmbH. The risk analysis of the business areas as a basis for well-founded structural and financial decisions – as well as the derivations for personnel, resources and processes –are elementary.
Define priorities – optimize structures
Which business areas offer potential for Trier Tourismus und Marketing GmbH as a DMO (Destination Marketing Organization)? Which financing models are possible and what do they mean for the organizational model? – Based on these questions, we analyze the existing processes and structures and develop a new, tailor-made business model for the company.
From analysis to strategy – this is how we proceed:
- Risk analysis of the business areas and business activities.
- Comparison of the business areas with the potential on the market – and identification of potential areas for generating additional funds.
- Benchmark comparison with other cities.
- Recommendations on economic potential and fields of action.
- Adaptations to the organizational model to increase efficiency – and recommendations for process optimization.
- Derivation of resource requirements and personnel planning.
The aim is to identify the most future-oriented focal points for Trier Tourismus und Marketing GmbH and to develop a new, optimal organizational and financing structure on this basis.
The result: Our recommendations – strategic and concrete
Strategic consulting provides Trier Tourismus und Marketing GmbH with an overview of economically relevant fields of action – including a quantitative assessment of economic potential. We also offer concrete recommendations for resource planning and internal processes as well as for (cross-city) organizational changes and competence centers.
At Trier Tourismus und Marketing GmbH, the aim was to review the existing business model and identify new business areas. In doing so, Stadtmanufaktur skillfully contributed its in-depth tourism expertise and worked with our team to develop directly implementable solutions. The strength of Stadtmanufaktur lies in the holistic evaluation of organizations and processes in their interactions. It thus pursues an integrated city marketing approach.
New business model for Trier Tourismus und Marketing GmbH: development in working groups and workshops
