Client: LCTO Luxembourg City Tourist Office
Project period: 2020/2021
The project in brief
The shareholder structure as well as the tasks and role of the LCTO Luxembourg City Tourist Office were reviewed by the strategy experts at Stadtmanufaktur. The central question was: How can the LCTO best meet the requirements of the market – and prepare itself for the challenges of the future?
We supported the realignment of the LCTO with strategic advice and concepts – for contemporary and sustainable destination marketing in Luxembourg.
Clear answers through strategic consulting and conception
We started the strategy process with a detailed analysis – including discussions with stakeholders from politics and the city as well as a survey of LCTO employees. We then put the results of the analysis in relation to the trends and requirements of the market: what structure, what tasks and what working methods make the LCTO an agile, modern institution for successful destination marketing?
We achieved concrete results for the LCTO in the form of:
- Strategy development for the company.
- Development of a communication concept – in line with the new strategy.
- Strategic review of the business model.
- Developing fields of action and planning measures with the involvement of stakeholders.
The result: a change in strategy and political acceptance
Together with our LCTO colleagues, we were able to convince Luxembourg’s mayor Lydie Polfer of the need for a strategic realignment of tourism marketing. As a result, the LCTO began implementing the new strategy in terms of structure, business model and content.
With a great deal of expertise, the team at Stadtmanufaktur helped us to shape our strategic realignment in a very collegial manner and to drive its implementation forward with a great deal of empathy and commitment.
