Client: Darmstadt Marketing GmbH
Project period: 2022 – ongoing
The project in brief
Working for a UNESCO World Heritage Site: We have had this honor since the beginning of 2022, when Darmstadt Marketing GmbH commissioned us to further develop the tourism marketing concept for the Mathildenhöhe Darmstadt.
Mathildenhöhe was declared a UNESCO World Heritage Site in 2021. A title with great potential for tourism marketing in a regional, national and international context.
As a result, concrete measures will be developed for the coming years that ensure a connection to the city center and can be efficiently implemented by Darmstadt Marketing GmbH.
The process is characterized by the awareness that it requires the interaction of different actors (e.g. from culture, trade and tourism). Roles therefore had to be defined and tasks assigned.
Step by step to the tourism marketing concept:
- Analysis of the existing strategy and adjustment to changing framework conditions.
- Consideration of trends and developments such as COVID and the Ukraine war as well as changes in travel behavior (consumer restraint).
- Developing concrete goals with broad stakeholder involvement.
- Identifying opportunities and risks.
- Determine fields of action (with different groups of stakeholders).
- Define and prioritize measures within the fields of action.
In a process efficiently managed by Stadtmanufaktur, the significance and appeal of the Mathildenhöhe World Heritage Site for the location were processed and brought together in a tourism concept. The needs of the stakeholders were taken into account and increased the quality of the result.
