Event strategy: Your city as a stage
Harness the power of staging – with an effective and far-sighted event strategy
The challenge
City as stage vs. city as backdrop
Cities are in competition: whether as a business location, shopping destination, home or tourist destination. Competition can be tough – and the coronavirus pandemic has made it even tougher and more complex. In order to survive this competition, a clear profile is needed that builds on a city’s DNA and focuses on its strengths.
Events and functions can make a relevant contribution to such a unique positioning. They can be used to bring public spaces and urban reference points to life, generate positive emotions and activate identification processes. But how do we make the transition from the city as a passive “Backdrop“ to the strategic staging of a city as a stage?
We have answers to this crucial question – and design holistic event strategies for cities, urban spaces and regions.
Photo: City of Lünen, Erlebnis.Raum Lünen, participation event
“Cities are great stages for urban society.”
Julia Staron, Project Manager Event Strategy
Our approach
A staging choreography – sustainable and sensitive
The power of staging gives spaces new, unfamiliar functions; they become a stage for a diverse society and an expression of the city brand. Cities can benefit greatly from this.
However, an unsustainable, insensitive “eventization” of public space also leads to controversy and rejection: open-air events, for example, can result in increased noise and waste, damage to vegetation and restrictions on use. What follows are conflicts within the population and between event organizers and the administration.
So what do residents want? Which event formats are connecting, enriching and integrating? Which events offer the greatest benefit, preferably without emissions and restrictions? – This is exactly where we at Stadtmanufaktur come in: For us, the balance between identification and economic value sustainability and success of an urban event strategy.
We develop a choreography for you that plays with urban spaces according to different formats and needs – and at the same time connects them with the overall staging of a city. This is our contribution to Positioning your location as an attractive place to live, work and experience.
Our way of working
Recognizing – and using – the match between identity and events
Our overarching goal is to make all facets of the city – from architecture and events to institutions and citizens – visible as strengths and thus tangible.
Based on this vision as well as the requirements and strategic goals of your city, we develop a concept of “City as Stage” for you. This also includes the development of a concrete evaluation grid. This allows you to check transparently and strategically whether and when event content fits in with your city’s identity, and when not.
Take advantage of our analytical and consulting strength and our expertise in the strategic and operational marketing and staging of cities. of cities.
The Stadtmanufaktur competencies:
Our action package: “City as a stage”
Think strategically, act quickly
Would you like to know what opportunities there are for your city as a stage for events and functions without immediately initiating a complex process? We can help you with this! Within 3 months, we will find out where you can start with your city – and how you can get started quickly with implementation. Find out more now about our “City as a stage” action package.
The path to a holistic event strategy
Urban conditions recognize – and evaluate
Our strategic consulting is based on an analysis of the specific conditions, structures and processes in your city. This allows strengths and weaknesses to be identified, goals to be defined and changes to be initiated.
Involve stakeholders, enable participation
The foundations for broad acceptance of an event strategy are: Understanding the needs of urban society, anticipating sources of conflict and involving relevant stakeholders at an early stage. We achieve this through participatory formats and diplomatic intuition.
Strategic stakeholder management
Successful place marketing measures, such as a new or modified event strategy, need the explicit support of politicians and key stakeholders. We support and advise you in your stakeholder management.
Communication and marketing
Once the strategy has been developed, it is time for practical implementation: this is achieved with specific marketing and communication measures that match your goals and budget. We support you with concepts and advice.
Our success stories:
Strategies for the future
Recklinghausen receives financial support from a funding program for the Recklinghausen-Süd district. We support the development of city center management and stakeholder management and accompany the process with strategic communication.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.