Place marketing to drive economic success
Strategic consulting on business development and place marketing for cities and regions
The challenge
Attracting businesses and strengthening the economy
Creating and retaining jobs, attracting and promoting companies, being attractive to managers and skilled workers – all of this can be supported by marketing the city and its location. With a strong city brand that is highly attractive – and strategic business development. This is precisely where the major challenge lies: how to establish effective interfaces between business, science and convention, between companies, clusters and associations?
We develop strategies for place marketing and business promotion. Let us transform the strengths of your city into locational advantages with intensive discussions and concrete measures – and position your company as a benefit provider.
“Recognizing potential is only the first step. What needs to follow are discussion platforms, collaborations and established Interfaces.“
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our approach
Understanding your city – and promoting it
Place marketing is clearly about the group of companies and business development issues. The aim is to create incentives for companies to settle here – and to strengthen the perception of the city as a business location. In the process, “soft” location factors such as quality of life or culture are now just as important as “hard” arguments – especially when it comes to attracting managers and specialists.
Location development also means promoting business and science – i.e. cluster formation and topic-related cooperation with trade associations, institutions or the Chamber of Industry and Commerce. And our experience also shows the potential of conferences and congresses in this context. The aim is to attract know-how and make it visible – to promote innovation.
For us, place and location marketing begins with understanding the big picture – and results in the development of concrete recommendations for action for your city.
Our way of working
Analysis, consulting and concepts for place marketing – from experience
Understanding connections, recognizing structures, drawing conclusions: We go down this path with you and for your goals. Together, we develop your role and your fields of action in location development and business promotion.
We stand for intensive consulting and operational experience in place branding and politics. Find out more about us.
The Stadtmanufaktur competencies:
Our consulting for strong place marketing
Strengths analysis
Our strategic consulting is based on extensive as-is analyses to understand and visualize the interrelationships, hierarchies and processes in your city. Next Steps: Identify potentials, initiate changes – and communicate with strategy.
Convincing process control
Behind every good strategy lies a detailed, well thought-out and formulated process that defines the procedure and responsibilities. We ensure open communication and clarity in execution.
Effective stakeholder management
You do not act alone in and for your city – this has advantages and disadvantages. Successful place marketing needs the explicit support of politicians and the broad acceptance of key stakeholders. We support you on the path to strategic stakeholder management.
Actionable communication measures
We develop realistic marketing strategies and communication measures that fit your goals and keep an eye on your budget. That is our claim and our promise to you.
Our success stories:
Strategies for the future
Recklinghausen receives financial support from a funding program for the Recklinghausen-Süd district. We support the development of city center management and stakeholder management and accompany the process with strategic communication.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.