Organizational development
The right organization for the tasks of your city
Cities are changing – and with them the tasks and role of place branding. We provide strategic advice on which structure and organizational form fits your city’s DNA.
Why are we talking about DNA here? Because it determines the marketing of a city and thus also the structure and organizational form that must enable such marketing. Structure follows strategy.
In our experience, there are two key success factors in organizational development:
- Team involvement: The team must understand the change, think about it and actively help shape it.
- The involvement of as many stakeholder groups as possible that are suitable for the positioning – i.e. also the cooperation of public and private stakeholders.
When we rethink organizations, it is always about internal and external structures. And it’s also about involving relevant place branding partners in committees and processes. A challenging act that we guide with our know-how and expertise.
“The development of sustainable organizational structures is the great strength of our team.
It is our USP. ”
Thorsten Kausch, Managing Director of Stadtmanufaktur