Your city as a brand
We establish place brands – strategically, analytically, sensitively
The challenge
Place brand: What does your city or region stand for?
Cities and regions are competing for residents, companies, skilled workers and travelers, for talent and investment. What is at stake here is nothing less than the future – and sustainability. How liveable is your city today and how will it be tomorrow? How do you stand up to the competition between cities and regions? And what is the real competitive advantage of your location?
We develop answers for you – and a strong place brand that suits you. One that feels both real and right for you, your partners, stakeholders and residents.
“We develop place brands with identification power.”
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our approach
From the analysis to the answer
We are convinced that every city and region has its own character, its own strengths and arguments. These can be found in the history, the people and the economy. They can be found in the big picture and in the details.
That’s why we don’t use a standard approach when it comes to developing place brands. Our strategic consulting always starts with you – and the very specific challenges and requirements of your location.
Our goal: an attractive, credible city brand as a competitive advantage – and marketing your city or region with economic added value.
Our way of working
Listen, trust, achieve goals
Cities are multi-layered organisms in which social life and experience create real and virtual spaces: this creates urban maps with a unique DNA, full of visions of future cityscapes. In collaboration with the various stakeholders in your city, we work out these visions in the branding process – and hone them into ideas, concepts and goals.
We stand for structured brand processes, intensive strategic consulting and know-how from decades of operational brand management.
The Stadtmanufaktur competencies:
Development of place brands:
Aspects of our strategic consulting
Structured brand analysis
When developing place brands or city brands, we rely on valid data, market research and empirical surveys. And we use workshops, dialog formats and social listening. Until the strengths and risks, goals and target groups of your city or region are clearly in front of us.
Convincing process
We engage in dialog – with you and with relevant players, stakeholders, opinion leaders and the general public. For qualitative insights and broad acceptance of the brand process and results. From the beginning to implementation.
Unique positioning
With the help of the findings from brand analysis and exchange, we develop the unique core of your place brand. As a basis for your messages and your marketing – and as an expression of the uniqueness of your location.
Implementable place brand strategy
Brand strategies and marketing concepts must not only be clever and coherent, but above all: feasible. In terms of budget, time and responsibilities. That is our claim, and our promise to you.
Our success stories:
Strategies for the future
Recklinghausen receives financial support from a funding program for the Recklinghausen-Süd district. We support the development of city center management and stakeholder management and accompany the process with strategic communication.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.