How smart is your city marketing?
Successful city marketing strategies – based on our know-how and the potential of your city
The challenge
What is the identity of your city?
Between smart city and social media, city marketing must not only take on completely new tasks, but also a completely new role: away from the divisional thinking of tourism first and city marketing only, away from slogans and logos and towards activating citizens, stakeholders and spaces. The basis for this is a new understanding of your city as a “house of content” – as a complex social entity full of content, ideas and identities.
We develop strategies for holistic city marketing that captures the essence of your city’s identity – and brings it to life in concrete communication measures.
“The days of ‘brochure printing’ and one-way communication are over.”
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our approach
From communicator to curator
If, as a city marketing manager, you understand the changes driven by digitalization and globalization, then you inevitably develop a new understanding of what a “city” is – and how it communicates successfully.
Successful city marketing depends on the strategic management of topics and communication measures as well as stakeholders and processes.
We develop new approaches for your city marketing – and accompany you in your new role as a mediator and curator of city events.
Our way of working
Your city as a “House of Content”
Real stories, exciting players, different districts: We are convinced that a city – and therefore also place marketing – depends on Versatility is alive and well. But how and where do you communicate what? And which partners do you need at your side for authenticity and reach, both internally and externally? We will work with you to find the right answers.
We stand for strategic place marketing, intensive and individual consulting and decades of expertise in the operational marketing of cities.
The Stadtmanufaktur competencies:
How we develop strategic place marketing
Structured as-is analysis
Our strategic consulting is based on extensive as-is analyses to understand and visualize the interrelationships, hierarchies and processes in your city. Next Steps: Identify potentials, initiate changes – and communicate with strategy.
Convincing process control
Behind every good strategy lies a detailed, well thought-out and formulated process that defines the procedure and responsibilities. We ensure open communication and clarity in execution.
Developing vision and storytelling
Your city needs a vision – and a narrative. We develop both for you. Either specifically for your city center / city or for the city as a whole (in cooperation with our partner Brandmeyer Markenberatung).
Actionable communication measures
We develop realistic marketing strategies and communication measures that fit your goals and keep an eye on your budget. That is our claim and our promise to you.
Suitable structures and processes
Every city has its own DNA and stakeholder groups. Accordingly, a suitable marketing structure is required in order to have a uniform effect both internally and externally and to bring the individual strengths to life in the interaction between public and private stakeholders. We work with you to analyze the status quo and help you to set up efficient structures and processes.
Activation of the city – through partner models
Marketing a city today is not the task of just one institution. It requires the cooperation of many players in order to be perceived in the competition between cities. The regional economy has a special role to play here: in the context of the “war for talent”, it has a high level of self-interest. We support you in the development of strategic and operational partner models.
Effective stakeholder management
You do not act alone in and for your city – this has advantages and disadvantages. Successful city marketing needs the explicit support of politicians and the broad acceptance of key stakeholders. We support you on the path to strategic stakeholder management.
Our success stories:
Strategies for the future
Recklinghausen receives financial support from a funding program for the Recklinghausen-Süd district. We support the development of city center management and stakeholder management and accompany the process with strategic communication.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.