Place branding
Strategies for marketing and positioning cities and regions
Competition between cities, war of talents, economic growth: there are many reasons for marketing cities, urban spaces and regions.
It is clear that place branding is an opportunity – and a challenge. Above all, however, it is a question of knowledge and ability, of steering and doing. And: it’s not a question of if, but how. Because – like any brand – a city cannot not communicate. But it can communicate in a targeted and active way. If the brand is coherent in itself and the marketing strategies are precisely tailored and feasible.
As Stadtmanufaktur, we stand for structured brand processes, intensive strategic consulting and know-how from decades of operational brand management. We stand for sustainable, holistic solutions.
“We create strategies. For sustainable and liveable cities, for culture, events and tourism in your city.“
Thorsten Kausch, Managing Director of Stadtmanufaktur
What is your challenge?
Place brand strategy
Cities and regions are competing for companies, skilled workers and tourists, for talent and investment. What is at stake here is nothing less than the future – and sustainability. How do you survive in the competition between cities?
Place marketing
Business, science, specialists, expats: location development requires a complex strategic basis, specific fields of action and a clear allocation of roles. Take advantage of our know-how and our network.
MICE marketing
A clear positioning in MICE brings people and companies into contact with your location: There is great strategic and economic potential in MICE marketing. We identify your opportunities.
Cultural strategy
Our cultural strategy experts will help you develop a comprehensive cultural strategy – for a distinctive cultural profile. Find out more about sustainable cultural development in cities.
Event strategy
A holistic and sustainable event strategy can raise the profile of a city – and increase its attractiveness as a place to live and experience. Use the power of staging and develop your city into a stage.
Our success stories:
Strategies for the future
Recklinghausen receives financial support from a funding program for the Recklinghausen-Süd district. We support the development of city center management and stakeholder management and accompany the process with strategic communication.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.